Sell experiences,
not just products
The ecommerce platform for merchants who curate rituals. Build shoppable experiences your customers will remember, not just add to cart.
20 founding merchant spots · 40% off for 6 months · Built for Australia
Platform
Built for speed, designed for craft
A command-first dashboard, a drag-and-drop experience builder, and keyboard shortcuts everywhere. This is what a modern commerce tool feels like.
Experiences
Active experiences
0
↑ 3 this month
Experience revenue (30d)
A$0
↑ 24% vs last month
Average order value
A$0
↑ A$18 vs product-only
Conversion rate
0.0%
↑ 0.8% vs last month
Active Rituals
12
Revenue (YTD)
A$18,420
Conversion
4.2%
Features
A new way to sell experiences
Beauty, wellness, lifestyle — every other platform sells products. Prova sells experiences composed of products, narrative, and intent.
Experience builder
Create sequenced, shoppable experiences with drag-and-drop steps, attached products, and editorial narrative.
Mood taxonomy
Customers browse by intent — "I want to feel calm tonight" — not by product category. Discovery drives higher AOV.
Dual-mode commerce
Experiences and traditional product catalogue in one platform. No merchant is forced into a single paradigm.
Beauty brands sell Rituals. Food brands sell Recipes. Wellness brands sell Routines. Same platform, infinite verticals.
Experience Showcase
Commerce that tells a story
The nighttime unwind
4 steps · 45 min · A$89
Overnight Renewal Serum
A$48
Lavender & Chamomile Candle
A$28
Rose Quartz Gua Sha
A$34
Morning glow routine
3 steps · 30 min · A$72
Storefront
What your customers see
Magazine-quality storefronts, out of the box. Your brand, your theme, your story.
Browse by mood
How are you feeling?
Choose your mood, discover your ritual.
Calm
Unwind & decompress
Energise
Refresh & invigorate
Pamper
Treat & indulge
The Nighttime Unwind
4 steps · 45 minutes · 4 products
Transform your evening into a ritual of calm, comfort, and renewal. Gentle cleansing, deep nourishment, the comfort of quality cotton, and the warm glow of candlelight.
Bundle price — all 4 products included
Browse by mood
How are you feeling?
Choose your mood, discover your ritual.
Calm
Unwind & decompress
Energise
Refresh & invigorate
Pamper
Treat & indulge
How it works
From products to experiences in minutes
Curate your experience
Name it, set the mood, add a narrative. Drag and drop products from your catalogue into sequenced steps.
Attach products and pricing
Each step maps to real products. Set a bundle price that’s less than buying individually — customers see the savings.
Publish to your storefront
One click and it’s live. Customers browse by mood, discover your experience, and buy the whole ritual — not just one product.
Pricing
Founding member pricing
Join as one of our first 20 founding merchants. Lock in 40% off for your first 6 months.
Grow
Lock in for your first 6 months
- 1 storefront
- Unlimited experiences
- Unlimited products
- Mood taxonomy
- Subdomain (brand.provahq.com)
- Basic analytics
Regular pricing: A$39/mo after your founding 6 months
Professional
Lock in for your first 6 months
- Up to 3 storefronts
- Unlimited experiences
- Unlimited products
- Custom domains
- Advanced analytics
- Priority support
- Multi-channel selling
Regular pricing: A$99/mo after your founding 6 months
Scale
Lock in for your first 6 months
- Unlimited storefronts
- Custom domain support
- Unlimited experiences
- Unlimited products
- Full analytics suite
- Dedicated support
- API access
- Gift vouchers
Regular pricing: A$249/mo after your founding 6 months
Founding members lock in 40% off for 6 months. Regular pricing applies after.
Becomeafoundingmerchant
20 spots. 40% off for 6 months. Priority onboarding.
Built in Australia
— Joe Demian, Founder